Crocs

Editorial and advertising photography campaign captured by Jure Ursic for Crocs in collaboration with Le Pear Society. The campaign focused on comfort on the go, targeting pilgrims travelling to Saudi Arabia while celebrating the ease and practicality of Crocs footwear during everyday journeys.

Photographed in the UAE near Mleiha, the chosen location featured a striking rocky landscape that complemented the spirit of travel and exploration. With a compact crew and an early morning call time, the entire production was completed within a few hours before the desert heat became too intense for both talent and crew.

The visual approach blended editorial photography with advertising storytelling, using the natural desert environment to emphasise movement, comfort, and the versatility of Crocs footwear. The imagery was designed to feel authentic and aspirational while remaining aligned with the campaign objectives for the regional market.

The final images were used across in-store displays and website banners throughout the GCC and Middle East, supporting Crocs’ regional advertising campaign.

If you are looking for a fashion photographer in Dubai to create editorial campaigns and advertising imagery for lifestyle and footwear brands, feel free to get in touch to discuss your next project.