City Centre

In collaboration with Majid Al Futtaim and A Studio Agency, this lifestyle photography campaign was created to showcase the energy and everyday moments inside City Centre Malls. Captured by Jure Ursic, the project focused on real interactions, community life, and the vibrant spirit of Dubai’s retail spaces.

The shoot took place across several mall locations, highlighting shopping, dining, and leisure in a way that feels natural and engaging. Every image was crafted to support the brand’s commercial goals while staying grounded in lifestyle photography.

Select visuals from the campaign were later featured on road banners across Dubai, blending seamlessly into the city and extending the campaign’s presence beyond mall interiors.

This project reflects how commercial photography can combine brand storytelling with authentic daily moments in dynamic public spaces.

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