Dubai Economy & Tourism

This commercial lifestyle campaign, produced with Phoenix Film DXB and Wunderman Thompson Agency, was created for the Indian market and photographed by Jure Ursic. The story followed a family exploring Dubai, capturing genuine moments of joy, connection, and discovery.

The production took place across multiple locations in Dubai, with careful planning and location scouting to match the visual goals of the campaign. Working alongside the video team, Jure had to move quickly and adapt fast—capturing strong imagery in between takes without interrupting the flow of filming.

Despite the fast-paced environment, the images reflect a relaxed and natural energy, staying true to the style of lifestyle photography while delivering on the creative vision for advertising use.

This project is a strong example of commercial photography that brings together storytelling, real emotion, and visual consistency across platforms.

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