Dubai Economy & Tourism

The stunning photography campaign for Dubai Tourism, produced by Phoenix Film in collaboration with Wunderman Thompson Agency, brought to life a vibrant celebration of culture, movement, and discovery. Shot by Jure Ursic, the campaign centered around the joy of dance and the energetic pulse of Dubai, featuring top Indonesian celebrities immersed in the city’s unique atmosphere.

Blending dynamic travel photography with cultural storytelling, the project captured authentic moments that reflected both the excitement and intimacy of exploring Dubai. From iconic locations to hidden gems, the campaign revealed the city’s many layers through visually compelling narratives.

This was also a strong example of lifestyle photography, highlighting personal expression, connection, and emotion in every frame. The visuals made the experience feel personal and aspirational for the viewer.

With bold imagery and clear narrative impact, the project also underscored Jure’s strength as an advertising photographer, delivering visual content that speaks directly to the audience and drives interest in the destination.

If you’re planning a campaign in Dubai and need a travel, lifestyle, or advertising photographer, check out the full service page and contact us here to start the conversation.