Dubai Economy & Tourism

The Dubai Tourism campaign for the Russian market was a large-scale production delivered in collaboration with Breakout Film and Omni Dubai. Over several days, the shoot captured a curated mix of Dubai’s ultra-modern landmarks and traditional spaces—from the towering Burj Khalifa to the vibrant souks of Old Dubai. Every location was selected to appeal to Russian travelers’ interests in urban elegance and cultural exploration.

This lifestyle photography project focused on portraying real experiences with clarity and depth. Each scene was photographed wide to allow for versatile cropping across digital and print media, ensuring maximum flexibility for different marketing formats.

The visual direction leaned on clean framing and strong composition to connect with audiences authentically. As part of his broader work in advertising photography, Jure Ursic delivered impactful imagery used across multiple media platforms, contributing to Dubai’s image as a refined yet accessible destination.

Explore more about tailored campaigns on the lifestyle photography page or contact us to discuss your next project.