du Telecom – North Star 2025

This commercial photography project was created for the du Telecom North Star 2025 business campaign, produced in collaboration with BKP Production and TBWA Agency. The shoot took place at the du head office in Dubai and was developed specifically for a hybrid campaign combining photography and motion graphics.

The concept was built around future-focused business leadership. Each talent was photographed separately under controlled lighting conditions to allow maximum flexibility in post-production. The final composition was created by combining multiple images into one unified Key Visual, where the subjects interact around a digitally animated centerpiece.

The holographic animation element was added in post-production, sitting at the center of the frame to represent innovation, connectivity, and growth. During the photography stage, framing, eyelines, and lighting direction were carefully planned to ensure seamless integration with the moving graphic overlay.

This approach allowed the advertising photography to evolve into a fully animated campaign asset used across digital platforms, including social media formats and LinkedIn placements for du Business. The final visual blends corporate photography, composite photography, and commercial photography tailored for technology-driven campaigns in Dubai.

For your next corporate photography or advertising photography project that requires integration with motion graphics and post-production compositing, explore the service page and contact us to discuss your production.