Jotun Paint

Interior photography campaign created for Jotun Paint in collaboration with Scratch Communication and produced by Phocrea. The project showcased Jotun’s latest colour collection through a series of thoughtfully designed residential settings.

Photographed over two days at Hot Cold Studio in Dubai, the production featured more than nine custom-built room sets, including living rooms, bedrooms, and kitchens. The focus was on capturing how colour, texture, and finishes transform interior spaces while ensuring accurate colour representation and a polished visual style.

To elevate the imagery beyond traditional interior photography, we incorporated gobo lighting techniques to project artistic patterns onto selected walls and surfaces. This creative approach added depth, mood, and visual interest while demonstrating the versatility of Jotun’s finishes. You can learn more about this lighting technique in our article on creative lighting with an optical snoot.

The final images were developed for Jotun’s new collection launch and used across a range of commercial and advertising applications. Combining interior photography with a lifestyle-driven approach, the project was designed to inspire homeowners, designers, and architects while highlighting the versatility of Jotun’s products.

If you are looking for an interior photographer in Dubai to capture residential developments, branded environments, or advertising campaigns, feel free to get in touch to discuss your next project.