Dubai Holding

This lifestyle photography project, captured by Jure Ursic for Dubai Holding, focused on everyday life in Jumeirah Beach Residence—one of Dubai’s most vibrant waterfront communities.

Photographed across multiple locations within JBR, the campaign highlighted moments of leisure, social connection, and urban living. From casual walks along the promenade to scenes at seaside cafés, each photo reflects the relaxed yet dynamic spirit of the area.

Working with natural light and real environments, Jure documented the neighborhood’s unique rhythm. The shoot required flexibility and quick adaptation to daily activity, while maintaining a clean and consistent visual language for commercial use.

This project showcases how lifestyle photography can visually express the character of a place while supporting brand messaging for real estate and residential development.

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