Privilege Dubai

Jure Ursic captured the vibrant spirit of Privilege Dubai through a focused rooftop shoot at SLS Hotel, set 75 floors above the city. This campaign brought to life the atmosphere of their newly launched Saturday Pool Party—an event designed around music, sunlight, and energy.

The shoot focused on natural interaction and movement. Guests dancing by the pool, sunlit faces, and city views created a visual story that feels immersive and spontaneous. The result is a series of photographs that reflect the essence of a premium Dubai weekend.

This project highlights Jure’s strength as a lifestyle photographer, translating the atmosphere into visuals that feel alive and real. It wasn’t just about the architecture or location—it was about the experience.

As part of the production, we also captured moments of food, drinks, and service at the venue—ideal content for venues looking to promote their day-to-night transitions with strong restaurant photography.

If you’re looking for a poolside campaign photographer for your venue or hotel, or a specialist in event-based visual storytelling across the UAE, visit our full service page and contact us for your next shoot.