In this campaign, the client decided to focus on two jewellery items: The palm motif represents natural energy and friendship, and Habibiti stands for emotional energy. We reflected this visually in our jewelry photography as originality, strong bonds, and sharing the same roots. The story centred around a young woman embracing her Middle Eastern heritage. The iconic Middle East palm tree symbolises the natural energy that women have their origins, heritage and stories. The client wanted to reflect Middle Eastern values in both the jewellery and in the story itself.

Check out other fashion projects for Swarovski here:

• Mothers Day
• Valentine’s Day

If you are looking for a professional fashion photographer in Dubai or worldwide, check the full-service page here