Social media makes it easy to promote a business, but to get the best results from all the time and energy you are likely to spend setting up and maintaining your accounts, you need to have outstanding images of your goods and services. With all the businesses attempting to grab the attention of viewers these days, having professional commercial photography of your products is the way to make sure your business stands out from the crowd. Taking photos of a restaurant meal with a smartphone is fine if you just want to share that image with a friend, but if you are advertising products to potential customers, they must skilfully arranged and photographed at the highest quality.
What is Commercial Photography?
When you look at advertising in a glossy magazine, in a newspaper, or on a website, you will see examples of the many types of commercial photography available. Fashion, food, lifestyle images, and architecture are some of the genres within the category of commercial product photography. These photographs are created for commercial businesses for use in targeted marketing that promotes and supports their brands.
What Does a Commercial Photographer Do?
A professional commercial photographer is a specialist who can capture stunning images that address the needs of marketing campaigns. In this role, the photographer provides unique images that fits branding in a way that is visually dynamic and emotionally engaging.
What to Look for When Hiring a Commercial Photographer:
Anybody who owns a camera can call themselves a photographer, but not many can guarantee top-quality photos. Here are a few tips for finding an experienced professional who can help you achieve your marketing goals.
- After completing an Internet search for photographers in your local area, take a good look at their websites. A great photographer will have a diverse portfolio on display, showcasing their range of abilities within the field of commercial product photography. Make sure they can generate elegant images in multiple situations. They should be equally at home creating fantastic work in a studio and on location. Each photographer has a signature style, so make sure you notice the themes they tend to produce. Are most of their commercial photography photos edgy or conventional? Are they dark and mysterious, or vibrantly colourful? See what type of photography you are drawn to, then make sure it fits the branding and nature of your products, along with the character of your business.
- Finding a photographer who aligns with your personality is also important. You must be able to communicate effectively with each other or you may end up with a result that you didn’t intend. Meeting with each other in person to discuss the project means you can evaluate if your photographer takes his role seriously and efficiently. If the photographer is punctual, updates correspondence in a timely manner, and delivers quotes within the time-frames described, then you can be reasonably sure they will create your project within the deadlines you require. While discussing your vision with a potential photographer, make sure they have a good working relationship with a team of talented stylists, videographers, models, and designers who can bring about consistently outstanding results. Having innate talent goes a long way in the world of commercial photography services, but this has to be combined with outstanding work ethics, high levels of self-motivation, and good business practices as well.
- Having an expensive camera doesn’t make you a great photographer, but modern equipment can make a difference to the style of the images created. A proficient commercial photographer needs high quality cameras, a range of lenses, studio lighting, and the latest editing software to produce the type of impressive photos that will stand above the efforts of their competitors. Commercial photography is a demanding area of expertise and up-to-date equipment is necessary. Being ready to adapt to the most recent technological advances can make a big difference in this demanding field of work.
- A good photographer will also be aware of the latest trends. The aesthetics of consumerism changes often within marketing, but it is rapidly reflected through social media, so if your photographer is informed about current trends it shows that they have a connection with modern audiences and strategies.
A stirring collection of images by a professional commercial photographer will deliver your corporate message with visual impact that enhances your brand and increases your sales. Invest in your business with artistic, professional photography from Jure Ursic. The images he creates will take your marketing to a new level of sophistication and success.