Every man wants to resemble the dashing James Bond and every lady wants to be as stylish as Holly Golightly having breakfast at Tiffany’s. Staying in a luxury hotel allows everyday people to imagine themselves living in a fantasy world of comfort and style. To advertise your hotel so that it appeals to the people you wish to attract, you need photographs that reflect the exceptional levels of quality and elegance you have strived so hard to achieve. Working in harmony with a professional photographer will produce images that capture the sumptuousness of the rooms and restaurants. This will awaken the desire in people to step into this world of luxury and sophistication so they can experience it for themselves.
What is a Hotel Photo Shoot?
A hotel photo shoot is the way to showcase accommodation, function rooms, and facilities in order to generate guest bookings. Using high-quality images from a professional photographer you can communicate the essence of your brand and broaden the appeal of your hotel. People want a reason to dress up in their finest clothes and book into a hotel, so on your website, display glamorous images of guest rooms and enticing photographs of your fine dining restaurants and bars. To produce photos with finesse, speak to a professional like Jure Ursic. He understands and appreciates the value of this form of lifestyle photography and will provide stunning photos for your marketing team. His passion for telling evocative stories through lavish images makes him highly sought after in the realms of hotel and resort photography. When you collaborate with an experienced hotel photographer such as Jure, he will help you prepare for the shoot by discussing the following items.
Preparing a creative brief: Making sure your photographer understands your marketing requirements is the reason for arranging a creative brief. It describes the needs of the hotel and the intended use for the photographs produced. By describing the target audience you are providing ideas on the mood you want the photographer to create. Explaining who the content is going to be directed at helps the photographer communicate your message to the appropriate style of audience. Providing a set of reference photos gives the photographer an idea of the elements you require, and this gives the photographer the concept for a consistent set of images for your marketing team. Each hotel has individual characteristics that make it unique, and photographing these distinctive features sets it apart from your competitors and makes people want to stay in this particular location. To make sure all aspects of the hotel are covered during the photography session, it’s wise to arrange a shot list in advance.
Creating a shot list: To give your photographer an idea of how long it will take to capture all the aspects of the hotel you need for your marketing campaign, you need to produce a list of images you want supplied. Listing everything you want the photographer to provide means the photographer fully understands your expectations and requirements. Apart from a list of rooms, signage, and details you require to be photographed, also explain to the photographer the mood and impression you want to convey to potential guests. A clearly defined shot list helps the photographer manage their work flow and gives you peace of mind that there is an agreement on the essential shots that must be taken on the day. A shot list provides structure to the event, but be assured that it doesn’t limit the spontaneity and creativity that will flow from your photographer. Hotel room photo shoot ideas are a collaborative and ongoing process between the marketing team, the owners of the hotel, and the photographer, so a shot list is an indispensable way to keep everyone happy with the outcome.
Using models: A photograph of an empty room is fine for real estate listings, but hotel advertising must incorporate images of people enjoying their surroundings. This type of lifestyle photography adds warmth, emotion, and storytelling elements to an image, giving people an opportunity to imagine themselves in that environment. When professional models are photographed lounging around a hotel room, or walking into the restaurant, it allows people to visualize themselves enjoying the activities illustrated. They can picture themselves strolling around an opulent bedroom while wrapped in a soft, white bathrobe. Then they can imagine themselves swimming laps in a refreshing pool, followed by lazing on the deckchairs as they work on their suntan. Or they might see themselves sitting at the bar while talking with friends as their cocktails are being shaken in the background. The beauty of a place is often reflected in the stylish people who are photographed enjoying it, so hiring professional models in fashionable clothes lifts your hotel into another dimension of elegance and refinement.
Photographing employees: A major part of a guest’s experience of a hotel comes from interaction with employees, so photographs showing them in action is an important addition to the shot list. Images of a smiling concierge, and pictures of the friendly, professional staff helping at the reception desk are as essential as photos of the facilities.
Photographing rooms: When looking for a hotel to stay in, potential guests love perusing images of rooms on a website. Effective hotel room photography is an art form. People want to see the amenities, but you also need to convey the luxury of every part of a room, even the bathroom. A professional photographer will capture the vibrant and luxurious aspects of a room that reveals its personality and ambience. With lifestyle photography in mind, style the room with chic and alluring props such as an open magazine, a vase of flowers, or a bottle of champagne chilling in an ice bucket. Help viewers make an emotional connection with the room by keeping your hotel room photos enticing, but welcoming. To give your hotel even greater appeal for other forms of bookings, make sure the photographer also captures images of conference rooms, spa facilities, and architectural shots that include the foyer and the outside of the building.
Restaurant and bar: Another main consideration of future guests is the desire for a fine dining experience. Your photographer will capture the subtle details of the tempting food and delicious beverages in your hotel. Having stunning hospitality images on your website adds to the expectations that are building in the minds of those who are about to book with your hotel. Sometimes it’s the small details that set a hotel above its competitors, so close-up shots of artistically arranged cuisine can tempt clients into selecting your hotel for their overnight stay.
The Art of Hotel Photography
When taking a break from everyday life, many people want to indulge in the full range of their senses. You can start this process by giving them a visual feast of photographic images that display your hotel in an appealing and captivating manner. Hiring an expert photographer for this task is as simple as contacting Jure Ursic. He is trusted by top-tier marketing teams to deliver compelling photos that attract new guests. His photography delivers the message of your brand to your target audience and opens opportunities to new markets