Baylandi

Baylandi House of Luxury Scarfs redefines fashion with a striking photoshoot that reflects adaptability and modern elegance. As the world navigated the challenges of 2020, founder Caroline Bayle and creative director Hafid Mai envisioned a new role for scarves—transforming them into versatile essentials that seamlessly transition from a mask to a neckpiece, headscarf, or belt. Captured through the lens of editorial photographer Jure Ursic, the shoot highlights the intricate craftsmanship and timeless appeal of Baylandi scarves, blending style with function in a way that resonates with contemporary fashion sensibilities.

With a refined approach to visual storytelling, Ursic brings this vision to life by emphasizing texture, movement, and the effortless drape of each design. His ability to balance elegance with authenticity makes every frame a compelling representation of the brand’s ethos. This project is not just a fashion statement but a testament to resilience, showcasing how style can evolve while remaining deeply rooted in tradition.

Through this collaboration, Baylandi House of Luxury Scarfs asserts its place in the industry, proving that innovation and artistry go hand in hand. Whether styled as a classic accessory or adapted for new purposes, each piece reflects an unwavering commitment to quality and creativity.

Check out catalogue photography campaign for Baylandi here

Explore more striking fashion visuals by Jure Ursic. Visit the fashion photography page to see his portfolio. For bookings, contact us to bring your vision to life.