Sfifa Collection

Kaftans have long been a symbol of heritage, elegance, and refined craftsmanship. Once worn by royalty, this flowing silhouette has transformed into a contemporary fashion statement, blending tradition with modern sophistication. Sfifa, the exclusive fashion line by designer Asmahane Rami, reimagines this classic garment with intricate embroidery, luxurious fabrics, and exquisite detailing, creating pieces that celebrate femininity and cultural richness.

Jure Ursic brought his expertise as a fashion photographer to the Sfifa collection, capturing its timeless appeal in a visually striking photoshoot. Set against the artistic backdrop of the Courtyard Community Center, the session highlighted the fluidity and intricate craftsmanship of each kaftan. The styling, meticulously crafted by Jeff, enhanced the elegance of the designs, ensuring each image reflected a seamless balance between tradition and modernity.

With an editorial approach, Jure framed each composition to emphasize the textures, movement, and delicate embellishments of the garments. His ability to tell a story through imagery made the collection come alive, turning the kaftan into more than just an outfit—it became a statement of cultural identity and sophistication.

Discover the impact of editorial photography with Jure Ursic. To bring your next collection to life with stunning visuals, get in touch today.