Careem X Al Beirut

This commercial photography project captured the collaboration campaign between Careem and Al Beiruti, the well-known Lebanese dining destination now exclusively available on Careem Food across the UAE. The campaign focused on bringing authentic Lebanese dishes, from breakfast to dinner, directly to customers’ homes and offices.

Produced by BKP Production and photographed by Jure Ursic Photography, the entire shoot took place at Hot Cold Studio in Dubai. The visual concept was built around balance. The person was positioned slightly out of the main frame, allowing the food to stand equally strong in the composition. Both the human element and the dishes played an important role in the storytelling.

The food photography was executed with strong in-camera lighting control, creating depth and texture directly on set. Careful light shaping ensured that every dish maintained detail, color accuracy, and freshness. Retouching later played a key role in refining surfaces, enhancing highlights, and bringing consistency across all Key Visuals while maintaining a natural and premium look.

The final advertising photography assets were rolled out across major UAE landmarks, including large digital screens in JBR, Bluewaters, and along Sheikh Zayed Road. The campaign achieved strong visibility and quickly gained traction across digital platforms.

This project reflects commercial food photography in Dubai designed for high-impact advertising placements and large-format outdoor campaigns.

For your next advertising photography or food photography campaign in the UAE, explore the service page and contact us to discuss your production.