Vicks MENA Campaign

This commercial and advertising photography project was created for Vicks MENA in collaboration with Breakout Film and PUBLICIS Agency. The campaign featured key Vicks products for the MENA and Africa market and was photographed by Jure Ursic Photography alongside the main film production.

The photography was executed parallel to the video shoot, with a dedicated stills setup built on location. Using the Mobile Photography Van, we transported full studio lighting and grip equipment to the villa location and constructed a complete studio environment in the garden while the film crew was recording inside the villa. This allowed both teams to operate efficiently without compromising lighting control or production flow.

Three main Key Visuals were photographed in a controlled studio setting, focusing on comfort, relief, and ease of breathing. Expressions, gestures, and body language were directed to communicate calm exhale, tension release, and subtle emotional relief, aligning the commercial photography with the campaign message.

After completing the primary studio KVs, we moved inside the villa to capture additional lifestyle-driven visuals that complemented the main advertising photography assets. These images expanded the campaign library while maintaining consistency in lighting, composition, and brand tone.

The final visuals were developed for advertising photography use across digital platforms and regional campaign placements within the MENA and Africa markets.

If you are planning a commercial photography or advertising photography campaign in Dubai or the wider Middle East, explore the service page and contact us to discuss your next production.