Chef’s Smokehouse Dubai

For Chef’s Smokehouse Dubai, a high-end smokehouse renowned for its bold flavors and artisanal craftsmanship, Jure Ursic from Phocrea took on the role of both director and photographer, seamlessly blending lifestyle and food photography to craft a compelling visual narrative. His approach extended beyond capturing plated dishes—he immersed himself in the full sensory experience of the smokehouse, showcasing the intensity of open-fire cooking, the rich textures of slow-smoked meats, and the dynamic energy of the kitchen.

Working closely with the culinary team, Jure ensured that every shot conveyed the passion and authenticity behind the brand. From the glistening cuts of perfectly charred brisket to the hands of a pitmaster meticulously slicing through tender ribs, each image tells a story of dedication and craftsmanship. The lifestyle aspect of the shoot brought the experience to life, featuring chefs at work, guests savoring their meals, and the rustic yet refined ambiance of the restaurant.

Using natural lighting and cinematic angles, Jure created a stunning collection of visuals that not only showcased the food but also captured the essence of Chef’s Smokehouse as a place where culinary artistry meets community. The result is a powerful visual narrative that elevates the brand’s storytelling, making it as much about the people and the process as it is about the final dish.

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