Madji Futtaim City Center

The City Centre campaign for Majid Al Futtaim, developed in collaboration with Ogilvy and HOP Production, was part of the “It’s Your Space” initiative—a community-driven effort inviting customers to help shape the future of their mall experiences. The campaign aimed to capture the vibrant energy and dynamic atmosphere of Dubai’s City Centre malls, highlighting moments of fashion, leisure, and family interactions.

Through a series of thoughtfully composed images, the campaign emphasized the modern and inclusive environment of the malls. The photography focused on authentic moments that reflect the diverse experiences of shoppers, aligning with the principles of lifestyle photography.

By translating the brand’s vision into compelling visuals, the campaign effectively communicated the essence of contemporary shopping in Dubai. The imagery served as a testament to the power of advertising photography in conveying a brand’s message and engaging its audience.

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