Dubai National Air Travel Agency

Jure Ursic Photography collaborated with KKDD Film and Phocrea to document DNATA’s care and support for People of Determination at Dubai Airport. The project focused on real-life moments that highlight the compassion and attentiveness of airport staff toward travelers with specific needs.

Presented in a human-centered visual style, this campaign was rooted in lifestyle photography, capturing authentic expressions and meaningful interactions. Each frame was designed to emphasize dignity, ease, and connection in the airport experience.

The visuals also played a role beyond digital platforms. Select photographs were showcased in a recent exhibition through both print and video presentation, adding weight and credibility to the message.

As an example of advertising photography rooted in empathy, the project balanced strong storytelling with professional execution.

For projects that require visual storytelling with impact, explore our lifestyle photography services. If you’d like to talk about your next shoot, please contact us.