Dubai Tourism Global Campaign: Showcasing Energy and Diversity

Shot and directed by Jure Ursic, this photography campaign for Dubai Tourism was developed in collaboration with Wunderman Thompson and produced by Stoked Film. The project focused on presenting Dubai’s energy and diversity to audiences across Europe and North America.

Working as both lifestyle photographer and director, Jure captured dynamic imagery that highlights the city’s vibrant culture, scenic beauty, and modern appeal. As a travel photographer, he approached each setting with a fresh perspective, creating visuals that evoke curiosity and a desire to explore.

The shoot spanned multiple iconic locations across Dubai, requiring detailed planning, location scouting, and seamless coordination with the video team. Each moment had to be captured quickly and efficiently to stay aligned with the fast-moving production.

Blending storytelling with strong visual aesthetics, this campaign stands as a reference point for effective advertising photography produced in the United Arab Emirates. It showcases Jure’s versatility as both a commercial photographer and travel storyteller.

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