Dubai Economy & Tourism

In a collaborative effort between Jure Ursic Photography, Dubai Tourism, and Wunderman Thompson, this campaign was created to connect with the Turkish market through a relatable and emotional visual story. Produced by AKA Media, the project was set in key locations across Dubai to highlight the city’s appeal as a travel destination.

With a narrative inspired by Turkish dramas, the visuals follow a couple and their evolving family dynamic—capturing moments of love, adventure, and cultural exploration. The campaign’s lifestyle photography approach brought authenticity to each scene, inviting the audience into real, everyday moments against Dubai’s stunning backdrop.

This project stands as a strong example of travel photography meeting commercial storytelling. Jure Ursic, as an experienced advertising photographer, brought a visual clarity and emotional tone that elevated the campaign and engaged viewers on a personal level.

If you’re planning your next travel or lifestyle campaign and want compelling, story-driven visuals, visit our photography service page or contact us to discuss your upcoming shoot.