Dubai Economy & Tourism

Targeting the Japanese audience, this Dubai Tourism campaign brought together the creative direction of Jure Ursic, Agency Wunderman Thompson, and Soul Production Houses. Shot entirely in Dubai, the project was built around visual storytelling that highlights the city’s modern energy and deep cultural roots.

As both photographer and director, Jure Ursic created a series of lifestyle-driven visuals tailored to the preferences of Japanese travelers. From futuristic skylines to traditional architecture, each image was carefully composed to spark curiosity and inspire discovery.

Positioned within the space of commercial and advertising photography, the campaign connects emotionally with viewers while promoting Dubai as a world-class destination for culture, leisure, and luxury.

To see more from Jure Ursic Photography, visit the lifestyle photographer service page. If you’re planning your next campaign, contact us here.