Dubai Economy & Tourism

The visually rich campaign for Dubai Tourism, produced by Phoenix Film in partnership with Wunderman Thompson Agency, focused on engaging audiences in South Korea. Featuring popular Netflix celebrities Park Shin-hye and Park Hyung-sik, the shoot explored the emotional connection between people and place, presenting Dubai as an inspiring destination for Korean travelers.

This project balanced storytelling with visual sophistication, capturing a range of moments that felt both intimate and cinematic. The celebrities were photographed across carefully chosen locations that resonated with the campaign’s themes of exploration and connection.

The campaign stands out as a clear example of strong lifestyle photography, where the focus lies in the genuine energy of the subjects and the depth of their experience. It also reinforces the value of advertising photography that communicates both emotion and intent through carefully structured visual storytelling.

For full details on our visual work in Dubai’s transportation, lifestyle, and travel sectors—or if you’d like to collaborate—explore the service page and contact us to start planning your next shoot.