Dubai Economy & Tourism

This photography project, created in collaboration with Wunderman Thompson and Zoe Production, was developed to engage European travelers for the winter 2024 season. The goal was to position Dubai as a top winter destination, offering a balance of luxury, culture, and sunshine.

Shot on a medium format camera, all visuals were captured with extremely wide framing to allow flexible cropping for different formats and media usage—whether for billboards, digital banners, or print editorials. This approach gave the campaign adaptability across various platforms without losing image quality or key composition.

Combining lifestyle photography and advertising photography, the series showcases Dubai’s rich contrasts—sprawling desert landscapes, modern architecture, cultural landmarks, and beachside leisure—all crafted to spark interest among a broad audience.

Looking to elevate your next campaign with high-impact visuals? Check out our Lifestyle Photography and advertising photography services. For your next shoot, please contact us here.