FIX Dessert Chocolatier

Following a recommendation, Jure Ursic was commissioned to photograph the Ramadan 2026 collection for the viral Dubai-based brand FIX Dessert Chocolatier. The campaign embraced a dark and intimate visual direction, inspired by the warmth and reflection associated with the holy month.

The photography was built around a moody, candle-lit atmosphere, using minimal lighting to create depth, rich shadows, and a sense of occasion. Due to the extremely low light levels, each frame was captured using a tripod and slower shutter speeds, allowing the natural glow of the scene to become an essential part of the final aesthetic.

As the imagery was created primarily for social media, the majority of the content was photographed in vertical format, optimised for Instagram Stories and mobile-first viewing. The final image collection balances storytelling with commercial appeal, presenting the Ramadan products in a way that feels both premium and authentic to the FIX brand.

As a food photographer specialising in advertising photography and social media content creation, Jure Ursic develops visuals tailored to the intended platform while maintaining a strong and recognisable visual identity. Projects like this demonstrate how thoughtful lighting and format selection can elevate seasonal campaigns and connect with audiences in a meaningful way.

If you are planning a seasonal launch or require engaging visuals for your hospitality or food brand, explore our Food Photography services. For your next campaign, please contact us here.