KFC Thoum Taki

Food photography campaign captured by Jure Ursic in collaboration with B.K. Production and TBWA Agency for the second phase launch of KFC’s Thoum Taki range in the UAE. The campaign featured the Thoum Taki Wrap and Loaded Fries, combining crispy chicken strips, French fries, creamy garlic sauce, and crunchy pickles inspired by Middle Eastern flavours.

The shoot took place in one of KFC’s test kitchens, allowing close collaboration with food stylist Luisa Chiddo to ensure consistency and appetite appeal throughout the production. Three Key Visuals were photographed, with individual elements later combined in post-production to create multiple campaign adaptations. Extensive retouching was applied to the backgrounds and wrapping paper while preserving the authenticity of the food.

The final images were used across KFC’s in-store menu boards and promotional banners throughout the UAE. Behind-the-scenes images from the shoot offer a glimpse into the creative process behind the campaign.

If you are looking for a food photographer in Dubai to create impactful visuals for restaurant launches and advertising campaigns, feel free to get in touch to discuss your next project.